Thongs and PR

Dov Charney's questionable behavior wi no doubt have an impact on employee relations. However, I don't believe that his product will be as affected. The internal affairs of American Apparel has some but lite influence on the way consumers view the brand. American Apparel's branding ability far exceeds its public relations ability. As AA's PR rep, I would recommend that Charney tone down his outlandish activities due to the inevitability of a sexual harassment lawsuit that he may not win. His insistence on activities that are sexual in nature can have a dangerous impact on his employee relations and also how consumers may perceive his brand on the future. However, if American Apparel does elicit a statement warning prospective workers of these situations and they continue to work there, then it is the responsibility of the employee to determine whether or not working their is in line with their ethical interests.