Opportunity Knocks

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Had I been Senator Craig's PR advisor, I would most certainly have made him aware that the opportunity for him to get out of the PR crisis he created for himself unscathed lied in his resigning. What Senator Craig failed to realize is that he not only didn't win in the court of law, he also lost in several courts of opinion: his colleagues, his administration, and his constituents. By pleading guilty of his illicit actions to a public audience, Craig crystallized the opinion of all of those watching into believing that he was a sexual deviant not fit to serve a people as senator. By quietly dismissing himself with whatever dignity he had left, he would have saved himself from a world of PR hurt. The PR arguments were that a man who stands and delivers a public address to an audience and then then recants his words must either be lying or have something to hide. The legal arguments in Craig recanting his statement is that the evidence for his crime stood. His opinion or his words held no weight in court especially with the police officer who was involved.