It's a Fact He's a Fake

I would have advised Giuliani that the most important aspect of citing facts in PR usually is most effective when external sources are cited. Giuliani's failure to include external sources led others to scrutinize his words which led to his resignation. He also should have anticipated others looking to check into his claims because he was the one making them. His erroneous statements led people to believe he was lying which caused his loss in the court of public opinon. The Giuliani experience indicates that constituents are not mindless idiots. When a politician makes a claim and asserts it to be fact, people now with the Internet are going to work to prove it wrong or right. Giuliani's facts lost him a battle in the court of public opinion and set a precedent that would be hard to overcome in the future. Giuliani should have understood that any politician who is using objective facts to solidify his position in a campaign should do so mindful of the scrutiny that is sure to come from constituents and opponents alike.