Hot Pockets in the Hot Seat

I agree with Porter Novelli on defending the press release. The release did not attempt to make an insensitive interjection of the product in regards to 9/11 nor did it make any comment on whether or not the situation was grave. The press release simply acknowledged that the company understood the magnitude of the event and was trying to help people as they returned to living their lives. I don't think that this makes Hot Pockets an item that is trying to brush off the effects of a terrorist attack nor is it trying to determine why consumers bu Hot Pockets. It would not be common sense for Porter Novelli to believe that a terrorist attack could possibly make consumers vulnerable to a Hot Pockets PR pitch. Rather, Porter Novelli simply wanted to both make a public statement about the nature of the recent events and also encourage new customers of the brand to find Hot Pockets a continually delicious home food.