Penned In Dishonesty

In the case of Mark Penn's conflict of interest, his first move should have been to understand fully all of the policies that Hillary Clinton was supporting and to also understand the ethical stances of his public relations firm. His second move should have been to communicate those stance before accepting the role of chief advisor for Clinton's campaign. This lapse in judgement no doubt severed the credibility that Clinton shared for Penn and unfortunately cause an avoidable political rift between Clinton and Penn's employer. This illustrates the danger of a PR firm endorsing a political candidate; future clients who witnessed Mark Penn's  fiasco will be less likely to look to him or his company for their services. Also, clients whose interests may not be aligned with a particular candidate will be less likely to continue business with a firm whether that firm has performed consistently well or not.